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Eyeblaster provides essential tools for managing digital marketing campaigns in a variety of formats across digital channels like the Internet, mobile, and other media. In light of the accelerated development of Internet marketing and the constant need for breakthrough solutions over various types of media, Eyeblaster is always looking to adopt innovative technologies as early as possible. As part of this endeavor, Eyeblaster has recently adopted an aggressive approach to maintaining uniformity between the versions of the platforms it offers its customers.
One of the main challenges faced by Eyeblaster’s R&D Division is change management in large teams (dozens of developers). A team led by the company’s VP R&D, Yiftah Frechter, evaluated several tools for managing R&D tasks in the database environment among large teams, including change management, automation of updates and tasks, and more. They finally selected TeamWork, a solution of the dbMaestro product suite.
“Despite the fact that when we evaluated TeamWork it was only in its Beta version, it was clear to us that it would provide a unique response to the management and control needs of our developers; none of the other products on the market today provide such features,” said Yiftah Frechter. “dbMaestro’s TeamWork solution provides us with excellent management capabilities, shortening our development times significantly.”
“We found in Eyeblaster both a customer and a partner,” said Yaniv Yehuda, dbMaestro’s Co-CEO & CTO. “They were ready to adopt a new technology as soon as they realized its business benefits. We are happy with the opportunity to implement another successful project with a leader in its field.”
Extreme Technologies’ dbMaestro product suite provides unique change-management and R&D-management solutions in the enterprise’s database environment. The solution has been implemented successfully in many organizations in Israel and around the world, including the Israel Defense Forces (IDF), Leumi, El Al, Career Harmony, Safeco Insurance, 012 Golden Lines, the Israel Police, Midot, and more.
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